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WISPs vs. Starlink

February 10, 20253 min read
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Rural communities are no strangers to the challenges of finding reliable, affordable internet. With options like Wireless Internet Service Providers (WISPs) and satellite-based services like Starlink, the decision can seem overwhelming. However, when it comes to stability, cost, and community impact, WISPs like Swift-Net often come out on top. Let’s explore why.

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1. Consistent and Reliable Connectivity

WISPs deliver internet via ground-based wireless towers, offering:

  • Uninterrupted Service: Weather conditions like heavy rain or snow don’t affect signals as they would with satellites.

  • Lower Latency: WISPs offer lower latency, essential for gaming, video calls, and real-time applications. Starlink’s satellite systems, while impressive, still face latency challenges compared to ground-based solutions.

Swift-Tip: Locally managed infrastructure means fewer disruptions and faster resolutions when issues arise.


2. Affordable Setup and Maintenance

Starlink’s satellite dish and hardware require a hefty $599 upfront fee, with monthly plans starting at $110+. For many rural customers, this cost is prohibitive.

WISPs like Swift-Net, on the other hand, provide:

  • Affordable Plans: Designed to meet the budgets of local households and businesses.

  • No Expensive Equipment Costs: Installation fees are minimal, and you don’t need specialized hardware like a satellite dish.

Swift-Net Advantage:

  • Affordable, transparent pricing with no hidden costs.


3. Personalized, Local Support

One of the biggest advantages of WISPs is their community focus. At Swift-Net, for example, our head office is located in the heart of our territory in Lloydminster, Saskatchewan. That means you get :

  • Local Technicians: Swift-Net employs local teams who understand your area and can quickly resolve issues.

  • Human-Centered Support: Unlike Starlink’s email-based support system, Swift-Net provides direct access to real people who care about keeping you connected.

Swift-Net Advantage:

  • A friendly face when you need help, not a faceless corporation.

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4. Scalability for Rural Communities

WISPs are built with rural communities in mind, offering:

  • Customized Coverage: Tailored service expansions to underserved areas, filling gaps that large providers overlook.

  • Community Engagement: Swift-Net works directly with local governments, schools, and businesses to ensure everyone has access to reliable internet.

Starlink’s satellite-based service, while global, doesn’t have the flexibility to address specific regional needs.


5. Environmentally Friendly

Building and maintaining ground-based WISP infrastructure has a smaller environmental footprint compared to launching satellites into orbit.

  • Sustainable Practices: Swift-Net invests in energy-efficient technology and environmentally responsible expansion plans.

  • Space Junk Concerns: Starlink’s satellites contribute to the growing problem of space debris, raising questions about long-term sustainability.


6. Supporting the Local Economy

WISPs like Swift-Net aren’t just internet providers—they’re part of the community. At Swift-Net, our head office is located in the heart of our service area in Lloydminster, Saskatchewan. Swift-Net is also a major supporter of local non-profits, emergency services, and community initiatives including being the internet provider for the Saskatchewan Summer Games hosted in Lloydminster in 2024. That means Swift-net provides:

  • Local Jobs: Hiring technicians, customer support, and operations staff locally.

  • Community Investment: Sponsoring local events, supporting schools, and contributing to economic development.

Starlink operates globally, with minimal direct impact on local economies.


Conclusion: WISPs like Swift-Net are a smart choice and while Starlink’s technology is groundbreaking, it’s not always the best fit for rural communities. WISPs like Swift-Net provide personalized service, reliable connectivity, and affordable pricing—all while supporting the local economy and addressing the unique needs of rural residents.

If you're looking for a provider that's invested in your community, Swift-Net is here to help. Check us out at https://swift-net.ca/pricing or call (306) 825-7111 to learn more about our services today.

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